Gregory William Docherty

blog

read.cv

gregdocherty@gmail.com

Gregory William Docherty

Gregory William Docherty

blog

read.cv

gregdocherty@gmail.com

Greg - I'm a seasoned product designer with over 10 years of experience designing digital products across growth, engagement and retention areas.

Greg - I'm a seasoned product designer with over 10 years of experience designing digital products across growth, engagement and retention areas.

Greg - I'm a seasoned product designer with over 10 years of experience designing digital products across growth, engagement and retention areas.

Greg - I'm a seasoned product designer with over 10 years of experience designing digital products across growth, engagement and retention areas.

Curio

Increasing Curio's subscription rate by 100% with user-centric design to fuel business growth

We spotted that new Curio users weren't engaging with key buttons or content, so we made some changes to address those issues. Our redesign emphasised user needs, clarified Curio's focus on audio journalism, and created a more welcoming entry point.

We spotted that new Curio users weren't engaging with key buttons or content, so we made some changes to address those issues. Our redesign emphasised user needs, clarified Curio's focus on audio journalism, and created a more welcoming entry point.

We spotted that new Curio users weren't engaging with key buttons or content, so we made some changes to address those issues. Our redesign emphasised user needs, clarified Curio's focus on audio journalism, and created a more welcoming entry point.

Role

Principal Product Designer

Squad

App Growth

Impact

100% increase in paid subscribers

Platforms

Curio

Increasing annual subscription rates through episode landing pages

We wanted to show off Curio's value and convert more traffic to sign-ups, so we applied the design elements from the app landing page to the episode pages.

We wanted to show off Curio's value and convert more traffic to sign-ups, so we applied the design elements from the app landing page to the episode pages.

We wanted to show off Curio's value and convert more traffic to sign-ups, so we applied the design elements from the app landing page to the episode pages.

Role

Principal Product Designer

Squad

Web Growth

Impact

Coming soon

Platforms

Responsive web

Lyst

Reimagining fashion discovery to increase engagement by 40% and conversion by 20%

I led the redesign of Lyst's home discovery screen, with the aim of boosting engagement and enhancing its image as a premium fashion retailer.

I led the redesign of Lyst's home discovery screen, with the aim of boosting engagement and enhancing its image as a premium fashion retailer.

I led the redesign of Lyst's home discovery screen, with the aim of boosting engagement and enhancing its image as a premium fashion retailer.

Role

Principal Product Designer

Squad

App Discovery

Impact

40% increase in home engagement

Platforms

Majid Al Futtaim

Designing a 0-1 rewards programme for a Middle East client

As a Product Designer at Cohaesus, I collaborated on a greenfield loyalty and rewards app for Majid Al Futtaim Group in Dubai. The app unifies multiple loyalty programs, enhancing customer experiences and fostering connections in the UAE across 13 countries.

As a Product Designer at Cohaesus, I collaborated on a greenfield loyalty and rewards app for Majid Al Futtaim Group in Dubai. The app unifies multiple loyalty programs, enhancing customer experiences and fostering connections in the UAE across 13 countries.

As a Product Designer at Cohaesus, I collaborated on a greenfield loyalty and rewards app for Majid Al Futtaim Group in Dubai. The app unifies multiple loyalty programs, enhancing customer experiences and fostering connections in the UAE across 13 countries.

Role

Product Designer

Tasks

User journeys

Wireframing

Hi-Fi prototyping

Platforms

Cohaesus

Yewtu Farming

YewTu's goal was to tackle the lack of traceability between retailers and farms, while providing farmers with predictive insights and more control through a marketplace platform.

YewTu's goal was to tackle the lack of traceability between retailers and farms, while providing farmers with predictive insights and more control through a marketplace platform.

YewTu's goal was to tackle the lack of traceability between retailers and farms, while providing farmers with predictive insights and more control through a marketplace platform.

Role

Product Designer

Tasks

Storyboarding

Desk research

user journeys

Wireframing

Hi-Fi prototyping

Platforms

Responsive web

Cohaesus

Parasport

Cohaesus developed an online platform for Parasport leading up to the Olympics to promote physical activity among disabled individuals. I led the redesign effort alongside a product manager, experience director, UI designer, and engineers.

Cohaesus developed an online platform for Parasport leading up to the Olympics to promote physical activity among disabled individuals. I led the redesign effort alongside a product manager, experience director, UI designer, and engineers.

Cohaesus developed an online platform for Parasport leading up to the Olympics to promote physical activity among disabled individuals. I led the redesign effort alongside a product manager, experience director, UI designer, and engineers.

Role

Product Designer

Tasks

Stakehodler management

Accessibility

User research

User journeys

Wireframing

Hi-Fi prototyping

Platforms

Responsive web

Cohaesus

[Undisclosed]

An agency aimed to optimise their client processes, so we created a B2B platform for them, composed of three integrated web apps: asset management, briefing, and permissions.

An agency aimed to optimise their client processes, so we created a B2B platform for them, composed of three integrated web apps: asset management, briefing, and permissions.

An agency aimed to optimise their client processes, so we created a B2B platform for them, composed of three integrated web apps: asset management, briefing, and permissions.

Role

Product Designer

Activities

Stakeholder management

User research

Workshop facilitation

User journeys

Wireframing

Hi-Fi prototyping

User testing

Platforms

Responsive web